2010-03-24 10:44Pressmeddelande

Love theme and a real wedding at the Stockholm booth at TUR in Gothenburg

Love, love, love is the theme for Stockholm’s booth at the TUR Trade Fair in Gothenburg this year. There’ll be a press conference with Stefano Catenacci who will prepare the Crown Princess’s wedding dinner, a major event to promote coach companies, and a real wedding with arrangements that take place. Mr. GB (the ice cream man) and his fiancée will also be at the booth handing out free ice-cream to promote Min Stora Dag (My Big Day). Welcome to the Stockholm booth, F01:60 on level 2.       

Press conference to discuss the Royal wedding dinner, a luxury hotel and a new premiere for Operakällaren’s smörgåsbord
On Thursday, 25 March at 09.30, NOBIS Hotels, Restaurants & Conference invites you to a press conference on the Royal wedding dinner, a new luxury hotel and a new premiere for Operakällaren’s smörgåsbord. Meet award-winning chef Stefano Catenacci who will prepare the food for the royal wedding, Claes Anerud the Managing Director of Nobis Hotel―Stockholm’s first contemporary luxury hotel, and Abbe Ibrahim, the Managing Director of Operakällaren & Café Opera who will present the new premiere for Operakällaren’s classic smörgåsbord.
For more information, contact Jenny Edh Jansen, Director of Marketing & PR, e-mail:

Roslag wedding at the Stockholm booth
A real Roslag wedding will take place at the Stockholm booth on Saturday, 27 March at 15.00 when Joakim Carlsson and Maria Rönnkvist say their vows at the Stockholm booth. TUR visitors are invited! See how the wedding plans evolve during the day and how the bride’s jewelry, hair, gown and flowers are arranged. For more information, contact Gisela Norén, Roslagen Ph: +46 (0)176-713 03, gisela.noren@roslagen.se

Stockholm loves kids
Stockholm is the instigator of this year’s official Fair theme: My Big Day. During the public days, packages from all around the Trade Fair will be auctioned off to benefit seriously ill children. The auction will be held in our neighboring booth F01:22. Exhibitors in the Stockholm booth will donate two fabulous packages. Circus Cirkör will also perform and invite you to test your circus skills during the public days at the Stockholm booth in collaboration with My Big Day.
For more information, contact Rikard Fors, www.minstoradag.se

Stockholm heart coach companies
Stockholm was named the most coach-friendly city in 2009, not only in Sweden but in the world! The city will now hold two events to promote the coach industry. A presentation of Stockholm will be held at Busstorget on Thursday. The Stockholm booth invites you to a breakfast mingle hosted by Rica Hotels on Friday.
Stockholm information, Thursday 25 March, 14.20 (Busstorget)
Breakfast mingle, Friday 26 March, 09.00-10.00 (Stockholm booth)

Stockholm loves conference buyers, event companies, booking companies, incentive specialists
The Stockholm booth invites the travel industry to a mingle-and-munch lunch. Your host is Restaurangakademien, who also arranges the Chef of the Year competition.
A mingle-and-munch lunch, Thursday, 25 March, 12.00-13.30 (Stockholm booth)

Clovve (Mr. GB) and Clovina love Stockholm
Mr. GB will marry his fiancée Clovina in May. They’ll both be at the Stockholm booth during the public days, and hand out free ice cream to promote My Big Day.
For more information, contact Fredrik Larsson, Marketing Director, GB Glace, Unilever Sweden AB
E-mail: fredrik.larsson@unilever.com, Mobile: +46 (0)70-855 72 12

Stockholm booth schedule during TUR

Thursday, 25 March

□       09.30-10.00: press conference on the royal wedding dinner, a luxury hotel and new premiere for Operakällaren’s smörgåsbord. Organizer: Nobis  (Stockholm booth)

□       12.00-13.00: Mingle-and-munch lunch meetings in Stockholm. Organizer: Restaurangakademien

□        14.20-14.40: Stockholm at Busstorget (Stockholm booth)

□        16.00-17.30: Café Opera’s meet-and-mingle cocktails, Organizer: Nobis (VIP cards are handed out on site)

Friday, 26 March                             

09.00-10.00: Coach breakfast mingle. Host: Rica Hotels (Stockholm booth)

Saturday, 27 March

□        All day: Wedding dances, love quizzes and karaoke with a “Love is in the air” theme.

□       10.00-12.00: Circus Cirkör performs and invites you to test your circus skills to promote My Big Day 10 am-12 pm.

□        10.30-1400: The Roslag wedding evolves. Wedding bouquets, make-up, wedding gowns and hair every hour starting at 10.30

□         14.00-14.30: My Big Day Auction (F01:32) Package auction

□       15.00: A real Roslag wedding takes place in the Stockholm booth during TUR.

Sunday, 28 March

□        All day: Wedding dances, love quizzes and karaoke with a “Love is in the air” theme.

□       11.00-15.00 Circus Cirkör performs and invites you to test your circus skills to promote My Big Day at 11.00, 13.00 and 15.00.

□       14.00-14.30: My Big Day Auction (F01:32) Package auction

Other “love” news from Stockholm

14-day Love Festival
From National Day on 6 June until the Crown Princess’s wedding day on 19 June, Stockholm City will host a huge festival with a Love Stockholm 2010 theme featuring musical performances and cultural events. More information at www.lovestockholm2010.se

Stockholm loves photo! New museum,  Fotografiska, opens 21 May
New permanent showcase for world-class photography opens 21 May with views of the whole city.

Stockholm loves the Globe! New attraction SkyView takes you to the top
SkyView takes you to up to the top of Ericsson Globe in two glass gondolas.

Medieval museum loves Stockholms founder Birger Jarl
The Museum of Medieval Stockholm opened in January 2010 after comprehensive restoration. A new exhibition will open in April featuring Birger Jarl, the man who founded Stockholm.

Östasiatiska loves the Terracotta Army and the “secret” rock gallery
New discoveries from China’s imperial terracotta armies are coming to Stockholm. Animals and soldiers will be displayed in the “secret” caverns under Östasiatiska on Skeppsholmen in a setting not unlike their original place of discovery. The exhibition is Östasiatiska’s biggest exhibition so far and will take place between 28 Aug – 16 Jan, 2011. Buy tickets in advance at Ticnet.

Stockholm Card loves news
The Stockholm Card features several new offers for 2010: Free admission to SkyView and the Fotografiska museum. Free guided tours of Skogskyrkogården cemetery, the Royal Opera and Filmstaden in Solna. Free bike sightseeing tours with Stockholm Adventures during summer. Free boat sightseeing tours in summer with Hop-On Hop-off, which runs between Nybroplan, Djurgården and Slussen. Free Millennium Map for visitors to the Stockholm City Museum.

Stockholm City Museum loves Stieg Larsson and Lisbeth Salander
The celebrated Millennium tours that are a huge national and international success will continue during 2010. The tours begin at the home of Mikael Blomkvist on Bellmansgatan in one of Stockholm’s most picturesque places with fantastic views over Riddarfjärden, and finish at the Stockholm City Museum where props from the films are displayed. The tours take about 1½ hours and are conducted all year round in both Swedish and English. Tickets: SEK 120. Buy in advance at the museum shop or at www.ticnet.se.

Hotel Hellsten, in Stockholm loves film and Kvikkjokk
Hotel Hellsten sponsors filmmaking in the Stockholm Region by donating one hundred rooms to international film producers, actors and directors who are involved in film production in the Stockholm Region. The free hotel rooms are part of the Stockholm-Mälardalen Film Region initiative that aims to make Stockholm one of the most film-friendly regions in Europe. Another initiative is the “Made in Stockholm-Mälardalen Card”―with discount offers to promote international film productions. Hotel Hellsten on Luntmakargatan in central Stockholm is one of the first businesses to accept the offer.
Per Hellsten will begin collaborating with the Swedish Tourist Association (STF) when Hotel Hellsten takes over STF Kvikkjokk Fjällstation. The hotel will own and run the mountain station, which will continue to operate as a youth hostel. “We have many international guests who want to try the ultimate wilderness experience. Kvikkjokk lies in the middle of the Swedish mountains just a few day’s trek from Sarek, the most exclusive national park in Europe,” says Per Hellsten.

Om Visit Stockholm

Visit Stockholm är stadens officiella turistorganisation som arbetar med internationell marknadsföring och utveckling av Stockholm som besöksdestination under varumärket Stockholm – The Capital of Scandinavia. Visit Stockholm är ett dotterbolag till Stockholm Business Region som är helägt av Stockholms stad. www.visitstockholm.com www.investstockholm.com www.stockholmbusinessregion.com


Elin Karlsson
Avdelningschef Mottagning & Värdskap
Elin Karlsson
Annika Malhotra
Projektledare publika evenemang, Visit Stockholm
Annika Malhotra
Lotta Andersson
Lotta Andersson
Åsa Karlsson
Project Manager
Åsa Karlsson
Christine Frederici
VD koordinator
Christine Frederici
Karin Mäntymäki
Director Sales & Operations
Karin Mäntymäki
Caroline Strand
Caroline Strand